B2B Marketing Agency for Technology Companies

Cactus Technologies

We provided this high-tech B2B manufacturer of industrial grade compact flash a conversion-focused website that engages their prospects, educates, and nurtures them throughout their long sales process.


Type: B2B

Industry: Manufacturing

What they invested: $50,000 - $75,000 in our Conversion-focused Website Solution

Cactus Technologies manufactures the world’s most reliable industrial grade flash storage devices. They are B2B in a niche market.

Cactus approached us looking to create a disruption. They recognized that in order to achieve their aggressive revenue goals over the next few years, they needed to get aggressive with their marketing — in particular their outdated and underachieving website.

By stepping through our exhaustive Planning & Strategy phase, we acquired a full understanding of Cactus’ products, uniqueness and customers. We then prescribed a 100% custom, conversion-focused website.

Their website is now helping them become not only the world’s #1 source for their niche products, but the #1 source for information about their products. It’s a picture perfect example of what an aggressive SEO plan and custom-tailored content strategy can do for a unique business. The end result epitomizes what a conversion-focused website should be all about.

Visit Website

ProtoFuse’s conversion website solution is drawing in leads we would have never found otherwise!

Steve L. Cactus Technologies

Old Website's Problems

Memory lane, anyone?

Major pain points of Cactus' old website:

  • Lack of Positioning
  • Little Qualified Leads
  • Unprofessional Visual Design
  • Poor UX Design
  • Minimal Organic Search Traffic
  • No Calls to Action
  • No Content Management System
  • No Lead Generation Strategy

What We Delivered

High-Level Features:

  • Professional web strategy sustainable for 3-5 years
  • Lead generation conversion elements
  • Full SEO revamp
  • Content Management System with customizations
  • Calls to action that appeal to prospect's entire buying cycle
  • Multi-lingual capabilities (English & Mandarin)
  • Private portal for Cactus’ sales reps to download docs
  • Detailed content strategy
A clear positioning statement on their homepage helps differentiate Cactus' products from the general consumer product — which weeds out unqualified leads.
A strong architecture and back-end Content Management System helps Cactus add/edit/remove products quickly and easily.

Real Results

Return on Investment

In a quick 4 months after launch


Total Critical Conversions

In first 12 months


Increase in Organic Search Traffic

Since launch


Increase in Avg. Time Spent on Site

In first 12 months

1 minute

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)