When it comes to tattoo removal in Chicagoland, there's nowhere else to look than Vamoose. We helped this niche business hit the restart button with their website to better serve existing clients and generate new ones.
Declining organic traffic. High bounce rate. Low engagement. Slow load time. Vamoose's old website was in a lot of trouble — and we were bound and determined to turn things around for this small business.
After attempting a redesign with one company, an SEO engagement with another, and seeing declining results in a multitude of areas, Vamoose was ready for change. They sought a professional website company that would re-think, re-build, and revitalize every facet.
What's special about this challenge for the ProtoFuse team was the new visual design we proposed and executed (which changed directions in their look and feel). We also fixed their SEO woes, developed a new conversion strategy, helped guide them on creating the right kind of content, fine-tuned their measurement data, and completely rebuilt their back-end Wordpress structure. Vamoose's website also connects into a third-party booking tool (FullSlate).
Typically we don't get too excited about the results we see in the first 45 days (simply because it takes time for a new site to settle in), but the metrics were too startling to not share. Faster load time. Increased user engagement. Decreased bounce rate. Better organic rankings and traffic — including a major spike in local search.
ProtoFuse's complete website rebuild was not only visually appealing, but it actually increased traffic, conversion rate, and store visits.
Howard B.Co-Founder
Old Website's Problems
Memory lane, anyone?
Major pain points of Vamoose's old website:
Lack of clear Value Proposition
Slow Load Time
Poor UX Design (especially on Mobile)
Technical SEO issues
Flatlined Organic Rankings (including Local)
Declining Organic Search Traffic
Missing strong Calls to Action
Improper Data Setup for Measurement
Unguided Blogging Strategy
What We Delivered
High-Level Features:
Clear Positioning Statement & strong Value Proposition
Full redesign of Visual Design
New Architecture & Content plan
Full SEO revamp including new strategy, optimization, linking structure
Rebuilt Content Management System (Wordpress)
Proper Blogging Coaching for most ROI
Third-party Scheduling Service Integration
Mobile Optimization via RWD (Responsive Web Design)
Proper (and clearer) Calls-to-action
A clear value proposition on the homepage (and site-wide) helps potential clients understand Vamoose's competitive advantage.
A focus on storytelling and helpful content helps Vamoose's website be educational and helpful to those researching tattoo removal.
Real Results
Decrease in Bounce Rate
Since launch
-92%
Organic Keywords in Top 20
in first 6 months
40 to 155
Increase in Organic Search Traffic
in first 6 months
43%
Decrease in Page Load Time (in seconds)
Since launch
8 to 3
We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.
18
Years in business
50%
Minimum growth in quality leads our clients see after an engagement
300+
Websites we've created, supported, or consulted over the last decade
0
The jargon we speak (we'll approach conversation like a layperson)
