B2B Marketing Agency for Technology Companies

Carefree Communities

This rapidly growing private company required a custom tailored website that echoed their “carefree” brand personality, catered to a diverse audience, and provided a sound foundation for aggressive marketing goals.


Type: B2C

Industry: Travel & Real Estate

What they invested: $50,000 - $75,000 in our Conversion-focused Website Solution

Note: Carefree Communities is now Sun Communities

Carefree Communities is a privately-owned company that acquires and operates high quality RV parks and manufactured home communities.

Carefree currently owns 100+ communities containing over 12,200 sites located in Florida, Texas, California, Arizona, Massachusetts, New Jersey, North Carolina and Ontario, Canada.

When it comes to creating professional, attractive, and effective websites — there is no one else I would trust.

Stephanie M. Sun Communities

Old Website's Problems

Memory lane, anyone?

Major pain points of Carefree's old website:

  • Lack of Clear Positioning
  • Little Qualified Leads
  • Poor UX Design
  • Minimal Organic Search Traffic
  • Diluted Calls to Action
  • Usability issues
  • No real Content Management System
  • Outdated implementation of Brand Standards
  • No long-term SEO plan

What We Delivered

High-Level Features:

  • Lead generation conversion elements
  • Full SEO revamp
  • Content Management System with customizations
  • Third-party reservation system integration
  • Custom Google Map integration
  • Detailed content strategy
  • Dynamic sales flyer export feature
  • 1,000+ property listings
  • Custom designed iconography
  • Detailed user research with personas

Real Results

Total Conversions

In last calendar year


Increase in Blog Traffic

Since very first blog was published


Increase in Organic Search Traffic

Since ProtoFuse took over SEO


Increase in Landing Pages

Since launch


We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)