Plumbing Manufacturers International (PMI), the voice of SafePlumbing, had a multi-website problem. We merged two websites into one to improve this non-profits' communications, infrastructure, & marketing goals.
Before hiring us, PMI’s website situation lacked continuity, focus and clarity.
They were supporting, managing and marketing two different websites — one for SafePlumbing.org (the platform to discuss regulatory and legislative issues around the Plumbing industry) and the PMIHome.org (their home on the Web).
To combine two complex websites with distinct audiences and messaging, it took careful planning and a meticulous strategy. We overhauled their information architecture, user experience design, SEO, content, content management system, e-commerce and calls to action.
In just 8 months, we not only fused the two sites together, we created an intelligent and beautiful platform that PMI could rely on to pursue their mission — “The Safest Site for Information about Plumbing Fixtures & Fittings.”
Eric and his team are extremely knowledgeable and responsive. They crafted a beautiful and effective solution to our complex website needs.
Maureen B.Website Manager
Old Website's Problems
Memory lane, anyone?
Major pain points of both PMI's & SafePlumbing's old websites:
Clunky UX Design
Lack of Clear Positioning
Outdated & Duplicate content
Structure/Architecture Issues
Usability issues
Unclear & Hidden Calls to Action
Minimal Organic Search Traffic
No Content Management System
What We Delivered
High-Level Features:
User Research
Clear Messaging through a strong Positioning Statement
Full SEO revamp
Calls to Action & Conversion elements
Mobile Optimization via Responsive Web Design
Private "Members Only" section
Custom Event Calendar
Event Registration (Ecommerce)
SalesForce Integration
Content Management System with customizations
Real Results
Increase in Pages per Session
Before & after launch
25%
Total Conversions
In first 6 Months
134
Increase in Organic Search Traffic
Since launch
381%
Increase in Time Spent on Site
In first 12 months
40%
We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.
18
Years in business
50%
Minimum growth in quality leads our clients see after an engagement
300+
Websites we've created, supported, or consulted over the last decade
0
The jargon we speak (we'll approach conversation like a layperson)
