B2B Marketing Agency for Technology Companies

Safe Plumbing

Plumbing Manufacturers International (PMI), the voice of SafePlumbing, had a multi-website problem. We merged two websites into one to improve this non-profits' communications, infrastructure, & marketing goals.


Type: Non-Profit

Industry: Manufacturing

What they invested: $30,000 - $40,000 in our Conversion-focused Website Solution

Before hiring us, PMI’s website situation lacked continuity, focus and clarity.

They were supporting, managing and marketing two different websites — one for SafePlumbing.org (the platform to discuss regulatory and legislative issues around the Plumbing industry) and the PMIHome.org (their home on the Web).

To combine two complex websites with distinct audiences and messaging, it took careful planning and a meticulous strategy. We overhauled their information architecture, user experience design, SEO, content, content management system, e-commerce and calls to action.

In just 8 months, we not only fused the two sites together, we created an intelligent and beautiful platform that PMI could rely on to pursue their mission — “The Safest Site for Information about Plumbing Fixtures & Fittings.”

Visit Website

Eric and his team are extremely knowledgeable and responsive. They crafted a beautiful and effective solution to our complex website needs.

Maureen B. Website Manager

Old Website's Problems

Memory lane, anyone?

Major pain points of both PMI's & SafePlumbing's old websites:

  • Clunky UX Design
  • Lack of Clear Positioning
  • Outdated & Duplicate content
  • Structure/Architecture Issues
  • Usability issues
  • Unclear & Hidden Calls to Action
  • Minimal Organic Search Traffic
  • No Content Management System

What We Delivered

High-Level Features:

  • User Research
  • Clear Messaging through a strong Positioning Statement
  • Full SEO revamp
  • Calls to Action & Conversion elements
  • Mobile Optimization via Responsive Web Design
  • Private "Members Only" section
  • Custom Event Calendar
  • Event Registration (Ecommerce)
  • SalesForce Integration
  • Content Management System with customizations

Real Results

Increase in Pages per Session

Before & after launch


Total Conversions

In first 6 Months


Increase in Organic Search Traffic

Since launch


Increase in Time Spent on Site

In first 12 months


We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)