This Midwest based Electrical Distributor is proof that any company, at any age (even if founded in 1919), can turn their outdated, broken, and ineffective website into the central brains of marketing, sales, and customer support.
The two biggest challenges with Revere Electric’s 5+ year old website (which is like 15 in human years) was information architecture and overall usability.
The marketing department fell victim to a website designed and supported with a programmer’s mindset, rather than a qualified user experience designer and scalable content management system. This unfortunate decision spawned problems internally at Revere and for their website users.
To help serve their large customer base better, create more conversions, and drive more visibility around their custom business solutions, the ProtoFuse rebuilt the Revere Electric website from the ground up.
What really makes ProtoFuse stand out from other companies we have worked with is their desire to understand every facet of your organization.
Robin R.Revere Electric
Old Website's Problems
Memory lane, anyone?
Major pain points of Revere's old website:
Lack of Clear Positioning & Value Proposition
Unqualified & Minimal Organic Search Traffic
Poor UX Design
Unprofessional Visual Design
Outdated content
No Lead Generation Strategy
Usability issues
No Calls to Action
No Content Management System
What We Delivered
High-Level Features:
Professional web strategy sustainable for 3-5 years
Clear Positioning Statement & strong Value Proposition
Full SEO revamp
User Research & Personas
Calls to Action
Lead generation conversion elements
Custom Training & Event Calendar with class registration
Mobile Optimization via RWD (Responsive Web Design)
Custom Google Maps integration
Content Management System with customizations
Real Results
Decrease in Bounce Rate
Before & after launch
-23%
Total Conversions
In first 12 months
2,831
Avg. Page Download Speed
Before & after launch
90% faster
Increase in Time spent on Site
Before & after launch
20%
We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.
18
Years in business
50%
Minimum growth in quality leads our clients see after an engagement
300+
Websites we've created, supported, or consulted over the last decade
0
The jargon we speak (we'll approach conversation like a layperson)
