Founder, UX Designer
Results matter, but so do our relationships. Our team seeks to make a difference in every client interaction.
As the Founder and acting CEO of a small business, I’m pretty immersed in every aspect of ProtoFuse.
To ensure I stay focused on what’s important, I ask myself three questions regularly. Are clients’ websites running on all cylinders? Is my team challenged and fulfilled? Are we profitable? If I can answer ‘yes’ to all three — all is good in my world.
When not working on the business, I’m working in it by embracing my role as our UX Designer. I’m guiding our clients’ websites from start (planning and strategy) to finish (launch & monthly performance reviews) to ensure we deliver what we promise.
More About Me
My Education & Experience
I graduated with a Digital Media degree from Full Sail University in 1999 amidst the dot-com boom. I’m also a graduate of the EntreLeadership Master Series — a conference that still inspires me to this day.
Before founding ProtoFuse, I was the Creative Lead at WildCard Systems for five years designing websites and interactive training applications for Bank of America, US Bank, AAA & ADP. I was part of a very talented team that enabled WildCard to be acquired for $228M in 2005. I freelanced during those years as well, building websites for pretty much anybody that had $300.
Working for SMB
My favorite thing about building & marketing websites for the SMB
Our impact on a SMB’s bottom line tops my list.
When our clients see significant ROI, sometimes even within the first 12 months, I smile. It’s fun to watch their mindset shift from “our website isn’t that important to us” to “our website is critical to Marketing and Sales“. Since constant measurement is ingrained from the moment we launch a website, I can tangibly see the impact we’re making.
What I Consider My Strength
My insatiable appetite for knowledge fuels my obsession in doing things better next time. Vince Lombardi said it best…
“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”
When you mix that obsession with my “D” personality (DiSC) and blue-collar roots, you get, well, me. :)
A Client's Website I'm Most Proud Of
I’m proud of every website ProtoFuse has built, but if I had to choose one, Cactus Technologies stands out. They had a 100% return on investment within 4 months of launch with the new business it helped generate. It epitomizes what a conversion-focused website should be all about.
The Strangest Thing I've Experienced Professionally
Many years ago, I had a new client drop off a deposit for a new website we were building for them. Then they completely disappeared and I never heard from them again. (The check cleared by the way.)
My Favorite Things Outside the Office
I have two awesome kiddos (both under 5) and an energetic dog (Klondike) — so they (as expected) require my undivided attention. As you've probably already read, I'm a big CrossFit guy. It's been kicking my butt for 5+ years, but sometimes I win. Unlike my Chicago Bears. Daa Bears.
I'm a knowledge carnivore, devouring multiple podcasts a week and a dozen nonfiction books every year. Fellowship and a shared Christian faith with my community keep me balanced and seeing the big picture.
I’ll also never pass up a tasty Belgium beer or a hot cup of coffee. Let's have one!