B2B Marketing Agency for Technology Companies

Export Solutions

We helped this niche B2B Consulting firm turn their stagnant, brochure website into their most important asset for lead generation.


Type: B2B

Industry: Professional Services

What they invested: $35,000 - $50,000 in our Conversion-focused Website Solution

When you’re a niche B2B company, you face many challenges in obtaining the attention of your prospect, building their trust, and inspiring them to contact you. But, if you possess a lead generation website (like Export Solutions), those challenges soon turn into competitive advantages.

A lead generation website has 5 elements, and the Export Solutions’ website possesses all of them:

  1. Qualified Traffic – Google ‘itar consultant’ and see for yourself.
  2. Clear Positioning – Their overall site (especially the homepage) clearly articulates who they service
  3. 80/20 Rule of Content – They’re committed to executing their content strategy via their informative Blog, free educational Webinars, & monthly “Blog Digest”.
  4. Inspires Action at every Stage of Buying Cycle – There’s a minimum of 1-3 specific calls to action on every page.
  5. Powered by a CMS – They have full control of their content to keep it updated and relevant.
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ProtoFuse has the expertise to create intelligent, user-focused sites that actually work.

Tom R. Export Solutions

Old Website's Problems

Memory lane, anyone?

Major pain points of Export's old website:

  • Poor UX Design
  • Lack of Clear Positioning & Value Proposition
  • Minimal Organic Search Traffic
  • Usability issues
  • No Content Marketing plan
  • No Content Management System
  • No Lead Generation Strategy

What We Delivered

High-Level Features:

  • Clear Positioning Statement & strong Value Proposition
  • Full SEO strategy & optimization
  • Calls to action that appeal to prospect's entire buying cycle
  • Custom Webinars section with Registration & Lead-gen Archiving
  • Content Mgt System with customizations
  • Mobile Optimization via RWD (Responsive Web Design)

Strong and clear messaging helps position Export Solutions as a leader in their niche and turn away unqualified prospects.

A custom built Webinars section provides a platform for promoting Upcoming Webinars, and a lead-gen feature for accessing Archived Webinars.

Real Results

Increase in Monthly Sessions

In 5 years with ProtoFuse


Increase in "Free Consultation" requests

Year after year


Increase in Organic Search Traffic

Since ProtoFuse took over SEO in 2011


Number of Webinar Signups

Since feature was launched in 2011


We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)