“If all you have is a hammer, everything looks like a nail.”
– Abraham Maslow
Small to mid-sized businesses face ongoing problems with their websites and marketing. A recent WSJ study found more than half (54%) are concerned with “technology outpacing their ability to compete”.
A website — that is rooted in technology — can plague a business or help generate profit.
Maslow’s “Law of the Hammer” is our constant reminder that we can’t solve all those technology and digital marketing problems.
We refuse to treat every problem as a nail, nor will we blindly swing our hammer. That’s not problem solving; that’s just trying to shoehorn a solution (and consequentially never solving the crux of the issue).
However, there are a handful of website-related and marketing issues that get our blood pumping. We’re confident that our expertise and experience with SMBs (see our client results) can tackle these debilitating problems.