B2B Marketing Agency for Technology Companies

Request Your Car

A complex and fully custom lead generation website that helps consumers research, inquire, and buy a new or used vehicle without the hassle and interference of salesmen and solicitations.


Type: B2C & B2B

Industry: Professional Services

What they invested: $35,000 - $50,000 in our Conversion-focused Website Solution

After a crash and burn with a previous website company, RYC came to ProtoFuse looking for a fresh start to bring their big idea to fruition.

Request Your Car is a startup with a dream to change how the car buying process works.

What makes RYC different than the "big boys" today is their focus on being a FREE service (as opposed to being the middleman). Any car shopping consumer can find and request a vehicle at no cost, and RYC works directly with the dealer to facilitate it. RYC does not sell the consumer's information to dealers to prevent unsolicited phone calls and emails.

RYC knew their idea would take time, so they chose us knowing we'd provide the strategy, execution, support, and ongoing consulting to create awareness online and grow the business in the long run.

Visit Website

It was clear that ProtoFuse was the intelligent choice for my complex website objectives. The functionality, design, and analytics is exactly what I hoped for.

Richard R. Founder & CEO

Old Website's Problems

Memory lane, anyone?

Major pain points of RYC's old website:

RYC was rebranded from AutoClubUSA

  • Lack of clear Value Proposition
  • Zero Qualified Leads
  • Third-Party Integration Errors & Issues
  • Poor UX Design
  • Minimal Organic Search Traffic
  • No compelling Calls to Action
  • No Content Management System
  • No Valuable Content

What We Delivered

High-Level Features:

  • Professional website strategy sustainable for 3-5 years
  • Detailed user research with personas
  • Clearly Communicated Value Proposition Site-wide
  • Third-party data integration
  • Lead generation conversion elements
  • Full SEO revamp
  • Content Management System with customizations
  • Detailed content strategy
  • Ongoing Blog creation & publishing
  • Mobile Optimization via RWD (Responsive Web Design)

A clear value proposition on their homepage helps differentiate RYC from the big boys online today.

Over 50,000 new and used vehicles are pulled into the website daily and filtered through a third-party data processing service (Chrome Data) so vehicle information remains consistent and accurate.

Real Results

Decrease in Bounce Rate

in first 6 months


Increase in Total Organic Keywords

in first 6 months


Increase in Organic Search Traffic

in first 6 months


Decrease in Page Load Time (in seconds)

in first 6 months

1.5 seconds

We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.


Years in business


Minimum growth in quality leads our clients see after an engagement


Websites we've created, supported, or consulted over the last decade


The jargon we speak (we'll approach conversation like a layperson)