Stanford University hired us to dramatically improve their Careers website — their #1 recruiting tool for finding top-notch talent for their 18,000+ workforce. With over 1 million unique visitors annually, the pressure was on.
Stanford University’s HR department hired ProtoFuse in the Summer of 2012 to completely rebuild a website that is heavily used in recruiting top notch talent.
One of the many challenges for the ProtoFuse team was: “How can we motivate recruits to not only understand Stanford’s benefits, but get excited about it”.
The use of current staff “spotlights” that are heavily featured throughout the site, gives the overall content a compelling and engaging experience.
We also integrated the design to their existing job listings technology and accounted for the social experience by the usage of the “Social Job Matcher” — a third-party service tying in a user’s Facebook/LinkedIn account.
Our University's Webmaster refers to the Stanford Careers website as the model website that other units should use as the standard!
Valerie B.Director, Communications & Web Services
Old Website's Problems
Memory lane, anyone?
Major pain points of Stanford Careers' old website:
Poor UX Design
Lack of engagement
Usability issues
No rich content through storytelling
Outdated content
No Content Management System
Outdated implementation of Brand Standards
What We Delivered
High-Level Features:
Detailed user research with personas
Content Management System (Drupal)
Multiple design concepts
Custom video integration
Third-party social job matcher integration
Third-party job listings integration
100%
Return on Investment
In a quick 4 months after launch
Total Critical Conversions
In first 12 months
587
Increase in Organic Search Traffic
Since launch
300%
Avg. Time User Spent on Site
In first 12 months
1+ min. increase
We believe a conversion-focused website — paired with the proper traffic, content, automation, and end-to-end ROI measurement — equips B2B technology companies with a real asset to scale their business.
18
Years in business
50%
Minimum growth in quality leads our clients see after an engagement
300+
Websites we've created, supported, or consulted over the last decade
0
The jargon we speak (we'll approach conversation like a layperson)
